Hello all, hope your week is going well so far. May you view September with the optimism of an otter, ready to ruthlessly do anything and everything to get the clam of life to open while hand holding with your adorable brethren. Yep, that’s the image I’m starting September with, adorable and ruthless otters.
Otter reference aside, the blog here is going to be undergoing a few changes. Every Saturday, from now on until time does my whimsical bidding, I will be posting up my creative pitch to random creative briefs I’ve assembled. These creative briefs will be posted at the bottom of every Monday post.
And while these weekly exercises will be absolutely entertaining and orchestrated for my idea amusement, you are more than welcome to pitch your own creative ideas to this brief. Consider it a weekly fun challenge that gets your idea muscles pumped. Sort of like an idea exercise regimen without the whole dictator scream-in-your-face stuff that makes workouts oddly terrifying for bystanders. Instead it’s more like a communal idea boot camp where I show up each week at the park with leg warmers, an ironic sweat band, and a persevering hope that my idea ab might develop into a six-pack.
Alright for this week, the Creative Brief is…
Client: Vodafone
Product/Service: 4G long-term evolution (LTE) service
Media: Comics
Target Audience: Current existing customers
Single-Minded Proposition: The most personable customer service in Australia.
Background: “Vodafone seeks to take ownership of its troubled brand image, as the company has shed more than 1 million customers since its network and customer service troubles began in 2010…Vodafone’s aim is to have the best customer loyalty, some of the lowest levels of complaints to the Telecommunications Industry Ombudsman (TIO), and the fastest 4G network in Australia.” For more info, please read here.
Mandatories: Logo
Kelsey Seeger 